Online promotions can be used for many different purposes, and can benefit businesses in many different ways. Knowing what you want to get out of a promotional campaign is the key factor in choosing the right type of promotion for you. Here are just three reasons why online promotions are great for businesses.
- Following – getting more people to see your message.
Promotions for the purpose of gaining social media attention and followers is perfectly legitimate. There is a domino effect that occurs when a business does this. When new people like a page and engage with your promotion on your timelines, the kudos of your social media grows. Since your social media is used as a traffic-driver to your website, any increased audience on social media has a direct positive effect on your SEO. This then, obviously, sends your website up the search engine rankings to improve visibility.
- Information gathering – having valuable leads.
Depending on the type of promotion you choose, you can use your promotion as a direct opportunity to gather information about new audiences. Having a simple data-entry form or squeeze page in order to submit the entrant is very simple and commitment-free. This will, therefore, attract larger volumes of entrants. At the end of the promotion, you have a valuable database of information on possible leads.
Note: If you are using promotions for this purpose, any giveaways you have should be related to your products or an actual product/service of yours. That way, you know that any entrants you receive are genuinely interested in your product, and are potential leads.
- Brand awareness – growing recognition and perception.
Brand awareness and recognition is a great outcome of good online promotions. No matter what purpose you use online promotions for; if it’s done well, your brand recognition and perception will grow as a result. Growing your brand online is very important for establishing your place in the online world. Online promotions are a great way to do this.
We love online promotions, and know the benefit they can have to your business. These are just a few of the reasons why it could seriously benefit your business. If you’d like to chat more about the technical side of promotions, just give us a call on 01858 414217. We’d be very happy to help.