You couldn’t make it up…
Win a two-night stay for two at The Dorchester.
(Or any of nine locations in The Dorchester Collection Hotel Group.)
That’s the prize on offer to participants in one of our recent projects.
This was the most straightforward of promotional mechanisms – a simple prize draw. Our task involved no front-end work, just a Java Script form as code for the organiser’s website to operate across four countries: France, Italy, the USA and the UK.
It’s part of a year-long marketing strategy, where a new promotion starts every two months. It comprises a multi-choice question for each promotional period. If participants answer correctly, they are entered into a prize draw to win a two-night stay for two people at any of nine participating hotels in the Dorchester Collection group.
A large part of our efforts focused on testing. We had to ensure that the client’s WordPress web platform didn’t overwrite our form’s functionality. The project is successful. The promotion is running well. Check it out here and be sure to scroll to the end of the page to find the competition question.
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