Twinlakes/Wheelgate – Ticketing Solution
When we were approached by this client they were enjoying sales success, but were suffering from a lack of automation which was leading to customer complaints and staff stress.
The brief was simple in terms of what was required, develop a ticketing solution that worked both online and offline and across multiple park locations. The complexity was for us to identify how to make this work, a stress we could take away from the client.
For this project we dedicated a lot of time to working with the client to identify the essentials, the wish list and how we could deliver the best solution. In addition to offering ticket sales for the park locations, we built the site so that it can be easily re-skinned for one off event management.
The online ticketing system was designed to provide a seamless and simple user journey, whilst reducing queuing time at the gates with improvements to the CRM and ticketing distribution. We provided automated emails to as booking confirmations and support generic customer service actions, and introduced SMS ticketing.
We have developed a simple CRM solution for the client and took all of their existing data and merged the two parks, providing a single pot of rich data for their reporting and marketing pleasure.
Both the online store and EPOS system are integrated with a comprehensive administration site to provide the client with greater flexibility and control. The client now has 24/7 access to edit their tickets, annual passes, events and offers in real-time. Extensive reporting has also been made available through the site.
Since launching with the new system regular enhancements are made which have included: an events calendar, greater offer control and additional reporting.
THE TECHNICAL STUFF
- Real-time ticket management
- End-to-end ecommerce solution
- Automated SMS
- Email management
- Dashboard and reporting
- System access controlled by user groups
- System synced across multiple locations
- Site themes
- SagePay Integration