American Tourister – Shazam Prize Draw

THE CHALLENGE

Management of the data for a rather fun consumer journey. With daily prizes on offer in France, Spain and Italy, consumers were asked to Shazam a television advert in order to access a prize draw. The platform needed to provide an entry form, access to the T&C’s and connectivity to the social channels.

OUR SOLUTION

Multi territory, daily prize draws with winners and reserves – this promotion made us happy – simple but meticulously planned!

Based on the client supplied mobile design we created an English version of the site for design sign off. Although English wasn’t a required language for the promotion, doing this allowed all parties to have clarity on how the site would look and function.

Once approved the translations were added for all territories, including a whole bunch of error messaging as the form contained lots of on screen validation to ensure there were minimal invalid entries.

Real time, 24/7 reporting was provided via the dashboard to allow monitoring of the entries against the TV advert timings.

We are very lucky to have had the pleasure of hosting this prize draw promotion for two years (so far).

THE TECHNICAL STUFF

  • Campaign configuration by territory
  • Data hosting in the UK
  • Implement a data management solution for Italian compliance
  • Google Analytics