We did it!!

We have been certified…in a good way! Code String are proud to announce that a major company objective for the year has been completed. Attaining ISO certification for the business is a real achievement. We were successfully audited by the Alcumus ISOQAR Certification Technical Review Team late last year and it has now been confirmed that the…

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Don’t do a Hoover!

It may be an old story now, but it’s worth revisiting the Hoover ‘free flights’ promotion to give a reminder of how NOT to do an online promotion. In 1992 (yes, it’s really 24 years ago and people STILL talk about it, it was that bad!), Hoover came up with what they thought was a…

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Why we love our market town

We consider ourselves rather lucky to be based in such a lovely little market town as Market Harborough. It’s a peaceful place that has a great community spirit, but with a fast train to London so we’re not totally cut off in the sticks. We reckon all the fields and fresh air make for a…

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You couldn’t make it up…

There’s no denying, that over the years, we’ve all experienced the promotions that went wrong: • Money-off coupons going to print with a product barcode – so the cost of the product was added rather than deducted when scanned at the checkout. • Launch of an on-pack promotion offering partner rewards without the prior agreement…

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