Don’t do a Hoover!

It may be an old story now, but it’s worth revisiting the Hoover ‘free flights’ promotion to give a reminder of how NOT to do an online promotion. In 1992 (yes, it’s really 24 years ago and people STILL talk about it, it was that bad!), Hoover came up with what they thought was a…

Why we love our market town

We consider ourselves rather lucky to be based in such a lovely little market town as Market Harborough. It’s a peaceful place that has a great community spirit, but with a fast train to London so we’re not totally cut off in the sticks. We reckon all the fields and fresh air make for a…